Helena Calitz

Helena Calitz is the CEO and Principal of XFE Academy.


  • CEO – XFE Academy
  • CEO – XFE Group (Fitness and Event Planning Company) – www.xtyle.co.za  
  • International Event Co-ordinator – Signature Series Supercars International   
  • Owner and Host – IFBB Millennium Gold Plate Fitness and Bodybuilding Show
  • Owner and Host –   IFBB Boksburg Classic Fitness and Bodybuilding Show
  • Owner and Host – IFBB Champions Arise Fitness and Bodybuilding Show
  • Owner and Host – IFBB XFE Classic Fitness and Bodybuilding Show
  • Owner and Host – Arnold Classic South Africa – Teen Fitness Challenge
  • Head of Gauteng Development Bodybuilding (IFBB – International Federation for Bodybuilding and Fitness)
  • IFBB Gauteng Central Chair Lady

Favourite Quote:

“The people who are crazy enough to think they can change the world, are the ones that do”

– Steve Jobs


  • BBSA, Sascoc – Official South African Protea Colours
  • IFBB International – Distinguished Service Award
  • IFBB International – Special Recognition


Diplomas or Degrees:

  • Sound Engineering
  • Event Co-ordination
  • Personal Training

Further Studies:

Fitness Industry:

  • Basic Science
  • Group Fitness Instructing including step, aerobics and full body conditioning 
  • Indoor Cycling
  • Martial Arts Conditioning
  • Advanced Sport Nutrition
  • Les Mills Bodypump
  • Less Mills RPM
  • V-Combat Training
  • Boot Camp Training 
  • Aqua                 
  • Group Personal Training
  • Medicine Balls, TRX and Fitness Boxing
  • IFBB Bodybuilding and Fitness Judging
  • 1st Aid Level 1

Entertainment Industry:

  • Final Cut Pro Video Editing
  • Video Technology
  • Pro Tools up to level 201
  • Talent Agent and Talent Representation for TV and Film
  • Casting Directing
  • Line Producing
  • Drama and TV presenting

Event Industry:

  • Event Design and Wedding Planning


  • Magazine Journalism